About Us



We are Increase Safety Services, a family and firefighter owned company dedicated to improving the quality of life for companies, families and individuals through various means of safety programs.  

Our company provides safety training and consulting for a variety of entities ranging from families, large and small businesses, religious organizations, non-profit organizations and multi-million dollar companies. 

We are a company with values rooted in excellence, professionalism, experience and knowledge. We believe that there is a lifesaver in everyone; an innate desire and ability to step out and do what is right. Our desire is to marry this instinct with skill and knowledge so that it may produce increased awareness and preparedness, and in some cases, a lifesaving outcome. 


We are on a mission to make safety relevant and to encourage people to live safe, confident and empowered lives through the implementation and development of a safety mindset and culture. We hold ourselves to the highest standard of professionalism and we are committed to teaching you how to live ready, skilled and prepared.


Increase Safety Services is a firefighter owned company. Tony Rivera is CEO and Director of Training for Increase Safety Services and is currently a firefighter for the City of San Diego Fire Department. He has been a firefighter for almost 20 years, worked as a paramedic for nine and has taught safety courses for over 15 years. Tony delivers experience, knowledge and excellence to all our company programs and continues to work on new and innovated ideas and developments.


Tony Rivera 

CEO & Director of Training

Increase Safety Services